Do You Need To Do Real Estate SEO? Do These 5 Things!

It used to be that when people were in the market for real estate, they would do only a few things to find potential properties. One was driving around sunny evenings or weekend mornings and afternoons looking about for any “For Sale” signs. They would also talk to real estate professionals, and check out the local newspaper and pamphlets or catalogs often found at grocery store entrances.

Those things still happen, but most hunting for real estate is now done online through Internet browsing and initial research. So, if you are trying to sell or market real estate online, then you have to do the right search engine optimization from to get your website noticed. Learn five real estate SEO steps you should take in the process:

1) Pick a good domain name: Your domain name should ideally meet several facets at once, and balancing them all can honestly be a challenge. It should be short, sweet, and to the point, so that anyone who says it, hears it, or reads it, knows immediately what your business is about. However, it should also hopefully roll of the tongue and be easy to remember. Aside from that, you need to be careful if it’s a domain name that was used before. Expired domain names are sometimes very cheap to buy or lease out, but if previous owners used black-hat SEO or just techniques that are no longer as kosher as they once were, then existing backlink profile from the older owners might work against you now. Of course, you might also get lucky and find a domain name that brings naturally good karma with it.

2) List down all applicable keywords, phrases, and combinations: Your city and state are good places to start, along with any individual community or neighborhood names that you are going to cover listings for. Also create combinations using terms for the properties you are going to list, such as apartments, commercial properties, and houses. Make sure to go for both condos and condominiums spelled out, and also go with both hyphenated and unhyphenated keywords, like “single family home” and “single-family home.” Cover all your bases.

3) Make mobile work well: Many users are going to browse properties in idle time at restaurants, waiting for a movie to start, or even in traffic. They’ll also use mobile devices when driving around looking for properties or to learn more about something they find immediately. Make sure your site works great on mobile technology.

4) Create great content: Make your website a place where buyers and sellers alike can learn about market trends, how to property shop, and how to prepare a property for maximum sale value.

5) Go after backlinks: Guest post when you can on other real estate blogs, or hit the comments sections of them. Participate in related forums and use your link in your post signature.

If you do these five real estate SEO steps, then your website will get noticed by shoppers looking for listings and also by sellers wanting to put their properties up. The combination of both kinds of traffic can make your website a marketplace you profit from.